Yippie Energy

Case study, award submission and video production

Yippie is a nationwide green energy provider that bundles electricity, gas, and e-mobility with a full online shop, all under one roof. The goal was to make that whole portfolio feel consistent and intuitive across every touchpoint, usable with a single login. Ergosign designed and built a Digital Experience Platform to deliver exactly that, an omni-channel experience that holds together on phone, tablet, and desktop. It runs on the headless CMS Scrivito, cloud hosting, and identity and account management through AWS, so Yippie's team can manage the entire product range centrally and bring new products to market fast. The standout piece is the online shop, tuned to the brand and its audience, hip and sustainable, stocked with everything from insect hotels to smart-home tech. It draws new customers in and lifts revenue from existing ones through upselling.

I wrote the case study for the project, liased with the client and project teams to create & manage content marketing material, social media campaigns with focus on digital accessibility and DXPs for energy and utility suppliers as well as the award submission for the UX Design Awards 2023 which the project earned a nomination at.

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Energy: UX and the survival of energy providers